case study
Logan University
Rebuilding a university website to align with a refreshed brand, improve user experience, and deliver measurable performance growth.
Location
CHESTERFIELD, MO
services
WEB DEVELOPMENT
SEO
CMS TRAINING
the challenge
Logan University needed a complete website refresh to align with a new brand direction and better serve prospective students. Their existing site lacked flexibility, clarity, and performance, making it difficult to communicate their value and academic offerings effectively.
the approach
We rebuilt the website with a modern, responsive structure focused on usability, clarity, and engagement. The new design aligned with Logan’s updated brand and emphasized key user journeys such as admissions, programs, and student resources.
We also migrated content into a more flexible CMS, enabling easier updates and long-term scalability for their internal team.
the solution
The new website introduced a more structured layout, improved navigation, and clearer messaging across all pages. We also supported content strategy and optimization to ensure the site delivered a better experience for both users and search engines.
the outcome
The redesigned website led to significant performance improvements. Bounce rate dropped substantially, engagement increased, and key conversions such as applications and inquiries saw major growth.