case study

AT&T Mobility Summit

Creating a centralized event microsite system to support localized sales events, simplify logistics, and improve attendee engagement.

Location

ELLISVILLE, MO
ST. LOUIS , MO

services

WEB DESIGN
EVENT SUPPORT
VIDEO

the challenge

Coordinating local events should not feel like a sales-management nightmare.

AT&T needed a better way to coordinate localized events across multiple individual cities while giving local sales teams a professional, consistent way to invite prospects and manage event information. The existing approach required too many manual steps, made logistics harder than necessary, and created friction for teams trying to connect with customers and prospects.

the strategy

One central program. Multiple localized event experiences.

MindActive created a streamlined microsite system that allowed each event to feel locally relevant while staying connected to a larger campaign structure. The goal was to reduce operational friction and give teams a repeatable system they could use across markets.

Designed to help sales teams focus less on logistics and more on relationships.

the outcome

The program created a smoother experience for teams and attendees.

Instead of relying on disconnected event materials and manual coordination, AT&T had a more organized system to support localized summits. The microsites made it easier to communicate, invite, register, and guide participants through each event.