case study

Fontbonne University

Rebuilding a university website to support a refreshed brand, improve user experience, and drive measurable enrollment outcomes.

Location

CLAYTON, MO
WEST SAINT LOUIS COUNTY, MO

services

WEB DEVELOPMENT
DATA MIGRATION
SEO
CMS TRAINING

the challenge

Fontbonne University needed a modern, scalable website to reflect a refreshed brand and better support student acquisition. The existing site lacked flexibility, clear navigation, and a structure aligned with enrollment journeys, making it difficult for prospective students to find information and take action.

the approach

We partnered with the university and brand agency to translate the updated brand into a responsive, user-centered website. The focus was on simplifying navigation, prioritizing key pathways like Admissions and Financial Aid, and improving page performance.

We migrated content into a flexible CMS, integrated maps, media, and dynamic content modules, and created new templates to support ongoing updates by internal teams.

the solution

The new site introduced a clearer information architecture, streamlined navigation, and consistent page layouts. We aligned content with user intent, improved on-page SEO, and ensured the platform could scale with new programs, content, and campaigns.

the outcome

The redesigned website delivered strong performance improvements across engagement, speed, and conversions following launch.