case study
Koetting Eye Center
Elevating a healthcare brand’s digital presence through a modern website, refined identity, and ongoing marketing support.
Location
ELLISVILLE, MO
ST. LOUIS , MO
services
WEB DESIGN
LOGO DESIGN
2D / 3D GRAPHICS
PHOTO
VIDEO
AERIAL MEDIA
SEO
CMS TRAINING
EMAIL MARKETING
the challenge
Koetting Eye Center had built a strong reputation through quality patient care, but their digital presence did not reflect the level of expertise and service they provided. The brand lacked consistency and the website did not clearly communicate their offerings or differentiate them in a competitive healthcare space.
the approach
We redefined the brand experience by aligning visual identity, messaging, and website structure. The focus was on creating a clean, modern interface that builds trust while making services easier to understand and navigate.
We also supported content creation, including imagery and video, to ensure the brand felt cohesive across all digital touchpoints.
the solution
The result was a fully redesigned website supported by a refreshed brand identity. The platform made it easier for patients to explore services, book appointments, and understand treatment options. We also provided ongoing marketing support to help sustain growth beyond the launch.
We are a doctor’s office that has seen tremendous growth in the number of new patients since starting with MindActive. Everyone who works there is incredibly responsive and helpful. They make you feel like you are their most important client.
Dr. Joseph P. Castellano
Optometrist