case study

Lindt

Supporting one of the world’s most iconic chocolate brands with creative strategy, digital sales tools, trade show content, and retail marketing experiences.
Location
Lindt & Sprüngli USA
 
services

VIDEO DISPLAY GRAPHICS FOR RETAIL AND TRADE SHOWS

MOBILE APPS

DIGITAL SALES TOOLS

CORPORATE VIDEOS

PROMOTIONAL CONEPTS

 
the challenge
Lindt is one of the most iconic chocolate brands in the world. For the last 14 years, our challenge was (and still is) to provide them with world-class trade marketing creative. Trade marketing is a centerpiece of all big retail companies. Keeping their retail partners excited and informed about new products and promotions is essential. For a premium brand like Lindt, it is important to offer a consistent and engaging message to those retailers. At trade shows (and within the company itself) we communicate that position, promoting their image of quality – delivering all this within budget and on tight timelines.
“I have worked with Mind Active, in particular Byron Sletten, for several years now. They have consistently produced quality work under very tight time constraints with considerable pressure. We have utilized them for video projects, touch screen technology, and various others, not to mention the occasional emergency need for a movie file.

In short, I know that I can trust they will get the job done. Not only are they capable, they are reliable as well, qualities that are very important to me as I am not always in the position to “Police” my vendors. I can tell them what I want and when I need it and it gets done."
Amy Simmons
Trade Marketing Specialist, Lindt & Sprüngli USA Inc.
the approach
Since our first launch of one of the longest running TV spots (in 2003), we’ve learned a lot about why great taste is required to promote a premium brand like Lindt. It’s about great taste for consumers and great opportunities for the retail trade. We have provided a wide range of creative service during that time. Most recently, at the 2016 Sweets and Snacks Show, we offered digital sell sheets that gave Lindt sales staff ways to interact and showcase new products on iPads.
the outcome
From over a decade of working with Lindt, we know a great brand promise worth the telling. This is trade marketing that sets the standard for a premium brand’s “sweet spot.” Lindt has become the household name for premium chocolate. We look forward to bringing new and exciting ideas to them to power up their retail sales.